Founder

CHERIE LEBLANC

OWNER/FOUNDER

  • Cherie LeBlanc is a Louisiana native, entrepreneur, and creative visionary with over 25 years of experience in residential design and business ownership. She studied interior design at the University of Southwestern Louisiana after attending Our Lady of Fatima School and St. Thomas More Catholic High School, where her strong foundation in faith first took root.

    Cherie launched her design career under a local interior designer before starting her own firm while raising her three daughters. In 2011, after the loss of her father, she founded Classic Cup, a community-focused, purpose-driven Coffee Brew Bar & Eatery that she successfully ran for over a decade before selling to another business. 

    Her transition into vacation rental management began in 2019 with her family’s first beach condo in Orange Beach. That passion quickly grew into Pure Salt Properties, a boutique management and short-term vacation rental company known for its elevated spaces and personalized service. She then quickly launched Rayne, Pure Coastal™, a lifestyle brand offering hand-crafted amenities, wellness products, and coastal-inspired accessories.

    Cherie’s deep faith continues to guide every aspect of her work and life. She and her husband Ryan of 26 years, divide their time between Louisiana and Orange Beach, enjoying time with their daughters, grandchildren, and beloved dogs—grateful for a life shaped by purpose, grace, and hard work.
Our Brand

JENNIFER BREAUX

PRINCIPAL DESIGNER

Jennifer Breaux is the Lead Designer for Rayne Pure Coastal, the creative force behind Pure Salt Properties. She holds a Bachelor's Degree in Interior Design from the University of Louisiana at Lafayette and more than 20 years of experience designing high-end residences. She has an intuitive sense of scale and a talent for balancing color and texture to create interiors that feel fresh, timeless, and effortlessly coastal. Working closely with Cherie, Jennifer helps craft the signature Pure Salt Properties aesthetic. Known for her approachable style and collaborative spirit, Jennifer makes the design process as enjoyable as the finished product. Outside of work, she’s a devoted wife and mom of four young children, often found on the sidelines of a soccer field or heading to the next practice, soaking up every moment of family life.